College Profile
Eastern Institute of Technology Data Science and Communication College of Zhejiang Yuexiu University is a non-independent legal entity Sino-foreign cooperative education institution approved by the Ministry of Education. It was jointly established by Zhejiang Yuexiu University and Eastern Institute of Technology (EIT) of New Zealand. It is the first non-independent legal entity Sino-foreign cooperative education institution at the undergraduate level among private universities in China, and also the first of its kind among universities in Shaoxing.
It offers five undergraduate programs, namely Big Data Management and Application (Sino-foreign Joint Education), Network and New Media (Sino-foreign Joint Education), Digital Media Arts (Sino-foreign Joint Education), Fashion Communication (Sino-foreign Joint Education), and Film and Television Photography and Production (Sino-foreign Joint Education), which are aligned with the computer and art disciplines of Eastern Institute of Technology, New Zealand. Students are registered as students of both Zhejiang Yuexiu University and Eastern Institute of Technology upon admission, obtaining student status from both institutions, and complete all their studies at Zhejiang Yuexiu University.
FEATURES
1. High-quality Overseas Educational Resources
According to the assessment by the New Zealand Qualifications Authority (NZQA), Eastern Institute of Technology is a first-class tertiary institution in New Zealand, and ranked first in scientific research level among all polytechnics in New Zealand in 2018.
2. Internationally Recognized Professional Accreditation
The foreign degree certificates obtained by students are all professionally accredited by NZQA, which is globally recognized. This creates favorable conditions for graduates to successfully secure employment in multinational corporations and pursue master's education in overseas universities.
3. International High-level Teaching Faculty
More than one-third of the courses are taught and examined entirely in English by senior professors and lecturers from EIT. Chinese professional course teachers have all received training from Eastern Institute of Technology and have rich teaching experience.
4. Diverse Overseas Exchange and Learning Opportunities
These include 1-3 month overseas study programs, overseas internships or graduation projects in the 8th semester, and 3-week summer camps in New Zealand. In addition, the college provides a wide range of scholarships for exchange programs to New Zealand covering a broad scope of students.
5. Rich Overseas University-Enterprise Cooperation Resources
The foreign partner university features practice-oriented / applied learning and has abundant high-quality internship resources for first-class enterprises. With the support of the Shaoxing Association of Fellow Townsmen in New Zealand, a Sino-New Zealand University-Enterprise Cooperation Alliance has been established, which can provide sufficient overseas internship or graduation project positions for students.
6. Teaching Students in Accordance with Their Aptitude Teaching Model
Small-class and hierarchical teaching is adopted to provide students with personalized learning plans and targeted academic tutoring. At the same time, international English examination tutoring courses co-taught by Chinese and foreign teachers are offered to fully support students' development.
7. Comprehensive Student Care System
Adhering to the principle of education-oriented, the college provides all-round and whole-process support for students' development from entrance education to employment guidance. Strict daily management is implemented to focus on cultivating students' independent learning and living abilities, and realize the four transformations and four adaptations: from secondary school education to university education, from Chinese teaching methods to New Zealand teaching methods, from domestic study and life to New Zealand study and life, and from campus life to social life.
8. Excellent Educational Facilities
The college boasts dedicated teaching venues and facilities with a strong New Zealand atmosphere, including specialized classrooms, professional computer labs, exclusive laboratories, a shared book bar, and EIT-Family.
9. Promising Employment Prospects
Students trained through rigorous and innovative education at the college will have a unique competitive edge in the future job market. Graduates can choose to seek employment or pursue master's degrees in China or New Zealand.
Program Introduction
(I) Big Data Management and Application (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Big Data Management and Application + English + Information System, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. It aims to cultivate high-level applied, integrated and international big data professionals with big data thinking, international vision, cross-cultural communication literacy and innovative practice spirit, who master core professional knowledge of management, statistics, computer science, data science and information system, and are capable of big data management and application, information system analysis and application, business intelligence development and digital decision support. After graduation, they can engage in positions related to big data analysis, data governance, data operation, information system implementation and optimization.
Professional Competencies and Qualities:
1.Possess big data thinking, international vision, English application ability and cross-cultural communication literacy;
2.Master professional knowledge of management, statistics, computer science, data science and information system;
3.Have capabilities in data management, analysis and mining, governance and visualization application;
4.Have capabilities in information system analysis, application optimization and digital decision support.
Employment Prospects and Directions:
1.Big data analysis and application;
2.Data management and governance;
3.Information system implementation and application;
4.Business intelligence development and digital management;
5.Further study in related majors at home and abroad.
(II) Network and New Media (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Network and New Media + English + Intelligent System, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. It aims to cultivate high-level applied, integrated and international communication talents who meet the needs of the international development of the information and digital industry, have a sense of responsibility and international vision, master relevant professional knowledge of information technology R&D, digital processing and analysis, network security protection, etc., and have strong practical application ability, cross-domain integration ability and international communication ability. After graduation, they can engage in positions related to network and new media, information technology R&D support, intelligent data communication in Chinese and foreign IT industries, Chinese and foreign new media departments, new network and new media institutions, digital publishing enterprises and digital marketing communication institutions.
Professional Competencies and Qualities:
1.Possess comprehensive literacy adapting to the international development of the information and digital industry, strong sense of responsibility and broad international vision, which can meet the demand for international applied talents and adapt to the development pace of related industries at home and abroad;
2.Systematically master core professional knowledge of information technology R&D, digital processing and analysis, network security protection, etc., and build a solid professional knowledge system to lay a foundation for post practice and career development;
3.Have strong practical application ability, and can flexibly apply professional knowledge to actual work; have cross-domain integration ability, and can realize the in-depth combination of information technology and communication field; have international communication ability, and can adapt to the international work requirements of Chinese and foreign industries.
Employment Prospects and Directions:
1.Work in international relevant institutions such as the IT industry and new media departments, and carry out work in line with international industry standards relying on international vision and international literacy;
2.Work in new network and new media institutions and digital publishing enterprises, and carry out professional related work by using knowledge of information technology R&D, digital processing and analysis, network security protection, etc.;
3.Work in various relevant institutions such as digital marketing communication, and engage in positions related to network and new media, information technology R&D support, intelligent data communication, etc. with practical application, cross-domain integration and international communication abilities, with broad career development space and good employment prospects.
(III) Digital Media Arts (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Digital Media Art + English + Art Creativity, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. It aims to cultivate high-level applied, integrated and international art creative talents with good artistic literacy, innovative spirit and international vision, who master professional knowledge of digital media art, film and television special effects, online video production, Internet product development, network interactive design, etc., and have capabilities in digital art creation, visual design, digital content production and communication operation. After graduation, they can engage in digital network media planning, creativity, production, communication, operation and management in relevant fields of Chinese and foreign media and cultural industries.
Professional Competencies and Qualities:
1.Have good English ability and cross-cultural communication literacy, and can communicate and collaborate efficiently in an international artistic creation environment;
2.Master basic theories and creation skills of digital media art, and have practical abilities in film and television special effects, post-production, interactive design, etc.;
3.Have high aesthetic accomplishment and design appreciation ability, and have capabilities in innovative creation of digital art content and project execution;
4.Be familiar with international art and creative industry norms, and have capabilities in independent learning, cross-border integration and innovation and entrepreneurship.
Employment Prospects and Directions:
1.Engage in digital art design, film and television special effects production, and video content creation in government agencies, online TV stations, cultural media companies, digital film and television companies, and new media advertising companies;
2.Engage in digital art content planning, creative development and operation management in enterprises and public institutions such as digital museums, cultural centers, and publishing houses;
3.Pursue postgraduate studies in this major or related majors at home and abroad, and go to overseas universities for further study in art creativity, digital media and other related directions.
(IV) Fashion Communication (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Fashion Communication + English + Fashion Design, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. It aims to cultivate high-level applied, integrated and international fashion communication and creative talents with fashion communication awareness, aesthetic design literacy and market sensitivity, who master knowledge of fashion design, aesthetic creativity, brand communication, media editing and market operation, and have the ability to understand the overall operation logic of the fashion industry and interdisciplinary integration practice. After graduation, they can engage in brand planning, creative design, media operation and other related positions in Chinese and foreign fashion brands, fashion media companies, fashion design studios and clothing cultural and creative industries.
Professional Competencies and Qualities:
1.Have solid aesthetic ability, cultural understanding and innovation consciousness, and can form independent judgment in the context of diverse cultures and rapidly changing fashion trends;
2.Have abilities in visual expression, hand-drawing and digital drawing, modeling structure, material technology and serialized design thinking, and can transform fashion concepts into visual and product solutions;
3.Be familiar with content creation, copywriting expression, storytelling, brand positioning, trend insight and multi-platform communication strategies, and can disseminate fashion information professionally and influentially;
4.Have project management, cross-team collaboration, digital literacy and critical thinking, and can take craftsmanship spirit, social responsibility and professional ethics as the professional foundation to realize cross-border integration and value creation of fashion communication and design.
Employment Prospects and Directions:
1.Work in fashion brand companies, fashion magazines, digital media creation platforms and other institutions as brand communication specialists, marketing promoters, fashion buyers, fashion editors, content planners, media operators, fashion public relations officers, etc.;
2.Work in fashion design companies, cultural and creative institutions, fashion visual studios and other units as fashion designers, creative planners, pattern makers, visual designers, fashion curators, cultural project operators, etc.;
3.Pursue postgraduate studies in this major or related majors at home and abroad, and continue to study in the fields of fashion communication, fashion design, brand management, cultural creativity, etc., to improve academic research and international exchange capabilities, and lay a foundation for future entry into universities, research institutions or international fashion organizations.
(V) Film and Television Photography and Production (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Film and Television Photography and Production + English + Art Creativity, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. Adhering to the concept of technology empowerment, Sino-Western integration and innovation, it aims to cultivate high-level applied, integrated and international film and television professionals with good ideological and moral character, professional ethics and film and television aesthetic literacy, who master professional knowledge of modern film and television production technology, digital content creation, international project collaboration, etc., and have capabilities in film and television drama development, cross-media image production, intelligent technology application and international production management. After graduation, they can engage in film and television creation, special effects production, virtual production, project planning and cross-border collaboration in domestic and foreign film and television institutions, streaming media platforms, and cultural media enterprises.
Professional Competencies and Qualities:
1.Have good English application ability and cross-cultural communication literacy, which meets the needs of international film and television project collaboration;
2.Systematically master the basic theories of film and television art and core production skills of screenwriting, directing, shooting, recording and editing, and can independently complete the whole process of film and television creation;
3.Proficient in digital film and television production technology and cutting-edge skills such as virtual production and special effects production, and have the ability to innovate in film and television art;
4.Have team spirit, humanistic aesthetic literacy and a sense of industry responsibility, which meets the talent standards of the international film and television industry.
Employment Prospects and Directions:
1.Serve as core positions such as screenwriter, director, photographer, editor, and film and television art designer in film companies, production crews, and advertising media agencies, and participate in the whole process production of films, TV dramas, short videos, and advertising films;
2.Engage in film and television program planning, cultural project operation, art teaching and aesthetic education promotion in TV stations, media convergence centers, cultural centers and other units;
3.Pursue postgraduate studies in this major or related majors at home and abroad, and go overseas for further study in film and television production, art creativity, digital media and other related directions.
