Fashion Communication (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Fashion Communication + English + Fashion Design, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. It aims to cultivate high-level applied, integrated and international fashion communication and creative talents with fashion communication awareness, aesthetic design literacy and market sensitivity, who master knowledge of fashion design, aesthetic creativity, brand communication, media editing and market operation, and have the ability to understand the overall operation logic of the fashion industry and interdisciplinary integration practice. After graduation, they can engage in brand planning, creative design, media operation and other related positions in Chinese and foreign fashion brands, fashion media companies, fashion design studios and clothing cultural and creative industries.
Professional Competencies and Qualities:
1.Have solid aesthetic ability, cultural understanding and innovation consciousness, and can form independent judgment in the context of diverse cultures and rapidly changing fashion trends;
2.Have abilities in visual expression, hand-drawing and digital drawing, modeling structure, material technology and serialized design thinking, and can transform fashion concepts into visual and product solutions;
3.Be familiar with content creation, copywriting expression, storytelling, brand positioning, trend insight and multi-platform communication strategies, and can disseminate fashion information professionally and influentially;
4.Have project management, cross-team collaboration, digital literacy and critical thinking, and can take craftsmanship spirit, social responsibility and professional ethics as the professional foundation to realize cross-border integration and value creation of fashion communication and design.
Employment Prospects and Directions:
1.Work in fashion brand companies, fashion magazines, digital media creation platforms and other institutions as brand communication specialists, marketing promoters, fashion buyers, fashion editors, content planners, media operators, fashion public relations officers, etc.;
2.Work in fashion design companies, cultural and creative institutions, fashion visual studios and other units as fashion designers, creative planners, pattern makers, visual designers, fashion curators, cultural project operators, etc.;
3.Pursue postgraduate studies in this major or related majors at home and abroad, and continue to study in the fields of fashion communication, fashion design, brand management, cultural creativity, etc., to improve academic research and international exchange capabilities, and lay a foundation for future entry into universities, research institutions or international fashion organizations.
