Digital Media Arts (Sino-foreign Joint Education)
This program adopts the talent cultivation model of Digital Media Art + English + Art Creativity, integrating the advanced educational concepts and teaching management system of Eastern Institute of Technology (EIT), New Zealand. It aims to cultivate high-level applied, integrated and international art creative talents with good artistic literacy, innovative spirit and international vision, who master professional knowledge of digital media art, film and television special effects, online video production, Internet product development, network interactive design, etc., and have capabilities in digital art creation, visual design, digital content production and communication operation. After graduation, they can engage in digital network media planning, creativity, production, communication, operation and management in relevant fields of Chinese and foreign media and cultural industries.
Professional Competencies and Qualities:
1.Have good English ability and cross-cultural communication literacy, and can communicate and collaborate efficiently in an international artistic creation environment;
2.Master basic theories and creation skills of digital media art, and have practical abilities in film and television special effects, post-production, interactive design, etc.;
3.Have high aesthetic accomplishment and design appreciation ability, and have capabilities in innovative creation of digital art content and project execution;
4.Be familiar with international art and creative industry norms, and have capabilities in independent learning, cross-border integration and innovation and entrepreneurship.
Employment Prospects and Directions:
1.Engage in digital art design, film and television special effects production, and video content creation in government agencies, online TV stations, cultural media companies, digital film and television companies, and new media advertising companies;
2.Engage in digital art content planning, creative development and operation management in enterprises and public institutions such as digital museums, cultural centers, and publishing houses;
3.Pursue postgraduate studies in this major or related majors at home and abroad, and go to overseas universities for further study in art creativity, digital media and other related directions.
